Back in late 2009, while working for IMD Business School I was lucky enough to prepare two business case studies about innovations in greenhouse gas reduction and energy efficiency. The goal of these case studies was to showcase the innovations, but rather than in the style of a press release or a type of public relations ploy, these are written to be used in business schools, for training and education, to teach MBA students, executives and business people. These case studies educate about concrete strategies to reduce business impact on climate change while making 100% business sense.
There were 11 cases in total, of which I wrote 2. My articles are about the innovations of Nokia Siemens Networks (page 51) and Sagawa Express (page 69). But I have also attached them here for your convenience.
“Sagawa Express (Sagawa) is taking the express route to leadership in climate change innovation in the transport industry by aiming to introduce 7,000 compressed natural gas (CNG) trucks into its fleet by 2012. Despite major challenges, such as limited infrastructure to support fueling and the higher price of CNG, Sagawa is adamant that such climate change related initiatives are a crucial element of their business.”
“With a portfolio of projects Nokia Siemens Networks committed to a plan to reduce its CO2 footprint by an estimated 2 million tons per year compared to 2007. These projects included decreased energy consumption in its buildings and increased purchasing of renewable energy, as well as increased energy efficiency of its base stations, which would also deliver social benefits – greater access to communications, energy and economic development.”
These case studies were launched at the UNFCCC Climate Change Conference at Copenhagen, COP-15. The publication could not have been possible without the wonderful contribution and efforts of the WWF Climate Savers Program and IMD’s Forum for Corporate Sustainability Management.